Car ownership is changing, and fast. The rise of car subscription services in the UK reflects a growing desire for flexibility, simplicity, and cost control. Forget loans, long-term commitments, or the stress of resale—subscription services are offering a new way to drive.

What is a car subscription service?

A car subscription lets you access a vehicle for a fixed monthly fee. This usually includes the car, insurance, tax, breakdown cover, servicing, and sometimes even tyre replacement. You can swap vehicles, cancel when you need to, and avoid the hassle of traditional ownership.

Why are they becoming popular?

Drivers love the convenience. Whether you need a car short-term or just want to avoid the costs of buying, subscription services remove the admin. They’re especially popular among urban drivers and younger people who prefer flexibility over long-term financial commitments.

How insurance works with subscriptions

Most subscription providers include a basic insurance package, but the details can vary. Some have fixed policies that may not reflect your individual driving style, while others allow for more personalisation.

That’s where Rooster offers something different. With a free 3-week Test Drive, Rooster uses phone sensors to understand how you actually drive. If you’re a safe driver, you could save up to 40% on car insurance, making it a smart add-on for subscription users who want value and control.

What to look for in a subscription service

Before signing up, consider mileage limits, the types of vehicles offered, cancellation policies, and what’s covered in the monthly fee. Some services are ideal for EVs, while others cater more to family cars or premium models.

Why choose Rooster?

Rooster doesn’t just help you with insurance. You can also get up to 50% off MOTs, servicing and repairs, making it even easier to keep costs low. Download the Rooster app today to start your free Test Drive and unlock your best quote.